11-18-2019, 01:45 AM
Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers ceo email lists signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration. Unfortunately, those days are over! Due to error-ridden databases, privacy concerns, excess spam, and the high turnover of email addresses, many companies are now finding they are losing email addresses faster than they can gain them.
![[Image: CEO-Email-Lists.png]](http://www.latestdatabase.com/wp-content/uploads/2018/01/CEO-Email-Lists.png)
Customer retention has reemerged as the key to profits. Here is what you can do to bounce-proof your email lists and increase your customer retention rate: DON'T LET ERRORS GET INTO YOUR LIST Utilize a double-entry system during registration This will reduce typos and help your customers recognize how important an accurate email address is to you. Validate email addresses at the point of registration Examine your current methods for validating email addresses at the point of registration. Consider upgrading your software or using a real time validation service so you can catch your prospects when they want you most.
Customer retention has reemerged as the key to profits. Here is what you can do to bounce-proof your email lists and increase your customer retention rate: DON'T LET ERRORS GET INTO YOUR LIST Utilize a double-entry system during registration This will reduce typos and help your customers recognize how important an accurate email address is to you. Validate email addresses at the point of registration Examine your current methods for validating email addresses at the point of registration. Consider upgrading your software or using a real time validation service so you can catch your prospects when they want you most.