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+--- Thread: Speak the Language of Your Prospects (/showthread.php?tid=371668)
Speak the Language of Your Prospects - Lewis - 01-15-2023
Browsing LinkedIn profiles can give you a lot of information about a particular industry. It can also be helpful to study a company’s website and their online conversations to find out what topic they are most often talking about and what language they are using. Spend some time reviewing websites of job leads to get a clearer idea what a particular job title entails, and where this type of role fits into a particular organization. Listen to social media conversations involving a person you are planning to approach. Does your prospect address people in conversational tones or choose more formal or technical sounding words? What keywords are likely to catch a particular prospect’s attention?
The more you study prospects and the way they interact with others, the more you start to grasp who different prospects actually are and how you can offer solutions to relieve their pain points, challenges or struggles. With this type of detailed information, there is no chance that your emails will be Bitcoin Email Leads generic. Find a Newsworthy Item Can you find something your prospect recently did that made him or her newsworthy? This could be anything from a blog post that was recently published on a major blog to a press release to a share on social media that stimulated a lot of discussion relating to the industry. Refer to this newsworthy item in your pitch, letting your prospect know that you were interested in the discussion or the published item and that your service may be ideal to help him or her attain future related goals.
![[Image: id12983945-GettyImages-914861056-600x400-1-300x200.jpg]](https://www.khlists.com/wp-content/uploads/2023/01/id12983945-GettyImages-914861056-600x400-1-300x200.jpg)
Keep in mind that current topics will become outdated quickly, so don’t take too long to act on something that you see on the news or in social media posts. At this point, the prospect knows you have been paying attention to them and their business and that you have some familiarity with the industry and the jargon. This allows you to make a much better first impression than someone who simply offers a service but doesn’t prove interest in the subject and the company. Deliver Value and Prove Credibility A prospecting email doesn’t focus on you, and it doesn’t focus on sales. Your message should sound like a trustworthy individual who can deliver value. The more you can prove that you have done your research and know something about their company and what their needs are, the more you prove your credibility and increase your chances of receiving a response to your email. You don’t want your email to sound like a hyped-up sales message. Your focus at this stage is to sound like a trusted advisor, not a salesperson. Think about what you can do to help, not what you have to sell.