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+--- Thread: 6 ways to measure the impact of digital marketing on your physical store (/showthread.php?tid=374441)
6 ways to measure the impact of digital marketing on your physical store - ashraf9846 - 01-19-2023
For a marketing campaign to be successful, it is essential that online and offline work together to achieve results. However, there is another side to this exchange, which is understanding the impacts that online campaigns generate in physical stores, and this is usually a big challenge for most companies. To talk about it, we need to break some assumptions. If your company is not a digital business, which generates revenue or acquires customers directly through the internet, online marketing is still an important ally. After all, your target audience is certainly on the internet, even if the desired action is outside of it. Also, get rid of the idea that it is not possible to measure offline.
Results of online campaigns Of course this task isn't as trivial as installing a tag on a website, but that doesn't mean it's impossible. As I am of the theory that when it comes to marketing for results, each business is a special case, my goal here is not to convince you that digital special data will bring tangible results in your store or offline business, but to guide you through practices that will allow you to draw your own conclusions. Survey If your business is small, a local business with a small or medium volume of customers per day, a good way to start getting a better view of your campaigns' results is to do a simple survey of your customers. Set a review period (from two weeks to a month) and ask.
![[Image: English.png]](https://www.ddleads.com/wp-content/uploads/2023/01/English.png)
How they found out about your store Register and then just cross the data obtained with the invested budget to measure your acquisition cost. It's a simple method and perhaps the least accurate, but if you haven't done this type of analysis yet, it can be a good start. Call Extensions Sponsored link media in search engines already have a technology that allows you to measure the number of customers who called your store through an ad. This makes it easy to have a reference number to know how many of the impacted people actually reached you. Promotional Coupons Campaign with exclusive discount coupons for your online campaigns. When the action is finished.