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Each of these has a learning curve
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Within Facebook, you have your social media presence , advertising, and community management. Although these elements are often distributed individually, it weakens them all. Related: A Holistic Approach to Marketing Ideally, everything you say on Facebook should have a similar theme and/or message (we call it your brand voice ). There's nothing worse than getting excited about an ad only to realize that the most interesting part of a brand was its ad (imagine the last time you got excited about a movie only to find that it was crap. 

You then need to create a set of guidelines that every element of your Facebook presence should follow. Here are some questions to consider: If you had to describe your brand as a person, what adjectives would you use? What colors represent your brand, and what percentage of the Canada Email List time should you use them? How do you position your brand in the minds of Internet users? Are you one of them, an authority figure over them, a friendly pal? These questions relate to your brand voice, so be sure to check out this document for more details. Once you've defined these elements, use these questions to create a more holistic approach to your Facebook efforts.

[Image: Canada-Email-List-300x183.png]


How can your most popular posts be included in your ads (and vice versa)? Does the voice of your comments match that of your posts/ads? If you line up your last post, your last advertisement and your last comment, would they look like they came from the same place Yes, videos for your Facebook advertising strategy Facebook Advertising Yes, videos are one more thing you need to worry about . Video stats in content marketing and advertising are worth your attention for these stats): 500 million viewers watch 100 million hours of Facebook videos per day. Facebook earned 24.5% of all US video ad spend in 2018.
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