12-18-2022, 12:14 AM
A good email marketing strategy is one of the most efficient Digital Marketing tools for e-commerce. According to a survey by MarketingSherpa , 72% of consumers point to email as the best way to receive communications from brands and companies. It is, therefore, an excellent channel for maintaining customer relationships, building loyalty and generating new sales opportunities for your online store. Want to know how to use this strategy to increase your business conversions? Read our full content and check out the best email marketing practices for e-commerce ! Why invest in email marketing? Email marketing is a simple tool, which has an affordable investment cost, a wide reach and a high financial return.
This strategy allows directing communications to specific audiences. Making it possible to create more assertive and effective actions , according to your business objectives. Thus, among its many advantages, sending email marketing campaigns allows you to: maintain relationships with consumers; promote releases, promotions Phone Number List and store content; increase sales conversion; recover abandoned carts ; retain customers. How to do email marketing for e-commerce? To run smart email marketing campaigns, it's very important to understand your persona well . Your emails must generate value for the consumer, meeting their main needs and interests. Thinking about the operational part, it is also necessary to use a marketing automation tool , such as Mailchimp, Hubspot and RD Station.
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There are affordable and even free plans for those just starting out. From these first steps you can start implementing your strategy. To help you with this process, we've separated 7 tips for efficient email marketing actions in your e-commerce. Encourage new registrations in your base To put your email marketing campaigns into practice, you need to have a lead base , that is, people who have shown interest in your business, allowing you to communicate with them via email. To ensure the continuous growth of this contact list, you can encourage user registration through pop-ups and capture forms in different places on your site, such as the header, sidebars and footer. It is also possible to provide rich materials , such as ebooks and infographics that are of interest to your consumer, in exchange for their contact information. It is important to point out that the General Data Protection Law (LGPD) determines.
This strategy allows directing communications to specific audiences. Making it possible to create more assertive and effective actions , according to your business objectives. Thus, among its many advantages, sending email marketing campaigns allows you to: maintain relationships with consumers; promote releases, promotions Phone Number List and store content; increase sales conversion; recover abandoned carts ; retain customers. How to do email marketing for e-commerce? To run smart email marketing campaigns, it's very important to understand your persona well . Your emails must generate value for the consumer, meeting their main needs and interests. Thinking about the operational part, it is also necessary to use a marketing automation tool , such as Mailchimp, Hubspot and RD Station.
There are affordable and even free plans for those just starting out. From these first steps you can start implementing your strategy. To help you with this process, we've separated 7 tips for efficient email marketing actions in your e-commerce. Encourage new registrations in your base To put your email marketing campaigns into practice, you need to have a lead base , that is, people who have shown interest in your business, allowing you to communicate with them via email. To ensure the continuous growth of this contact list, you can encourage user registration through pop-ups and capture forms in different places on your site, such as the header, sidebars and footer. It is also possible to provide rich materials , such as ebooks and infographics that are of interest to your consumer, in exchange for their contact information. It is important to point out that the General Data Protection Law (LGPD) determines.