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您应该多久为 SEO 执行一次技术网站爬网?
#1
任何经验丰富的 SEO 专业人士都会告诉您网站抓取对于维持强大的技术 SEO 有多重要。但这里有更好的问题:您应该多久执行一次网站抓取?他们多久执行一次?在本文中,我们将讨论 SEO 出版物建议的“最佳实践”网络爬取节奏和 SEO 专业人员的实际表现率。接下来,我将通过分享一个案例研究来展示加快网络爬取节奏的好处。无论如何,什么是网站抓取?使用 Screaming Frog 或 DeepCrawl 等专用工具,您可以窥视网站的“幕后”——就像机械师在检查汽车时所做的那样。但是,阿曼电话号码 您无需检查汽车的机械部件,而是检查网站的可优化元素,包括其元数据的质量、XML 站点地图、响应代码等。当某些事情在 SEO 中没有按预期工作时,由您来诊断问题并找到解决问题的解决方案。

[Image: za-Fdf-mLhCH5gZdAOX8G-ZgG0X1uSP-IruC4UHZ...authuser=1]


您应该多久为 SEO 执行一次技术网站爬网? 的示例。行业专家对网站抓取节奏“最佳实践”有何看法?行业出版物似乎同意“小型”技术审核应每月进行一次,而“深入”技术审核应每季度或半年进行一次。但是,很少有讨论专门针对执行网站爬网的“最佳频率”:“您正在进行的 SEO 策略的一部分包括定期审核,以便您可以快速找到并解决问题(我们建议每季度一次)。 “建议每月执行一次自动扫描。这通常足以引发重大问题,例如页面上以断开链接、页面标题和元数据或重复内容形式出现的任何错误。

 数字营销研究所“我在第一个月、每月(小型审计)和每季度(深入审计)为我的客户进行 SEO 审计。” - Anna Crowe, Journal of Search Engines 网站抓取和技术审计不是一回事(感谢 Barry Adams 明确区分两者)。但是,可以公平地假设这些出版物建议运行网站扫描的频率至少与每月运行小型审计一样频繁。 2020 年 7 月下旬,FOX SEO 团队每周例行抓取 FOX.com 网站,发现我们 100% 的电视剧集页面意外显示错误状态代码(由于 文件的错误)。尽管这些页面向用户显示得很好,但他们向 Google 机器人抛出了,使它们没有资格出现在 Google 搜索结果中。 “观看时间”不仅是网站的主要 KPI,而且这些页面还为企业带来了可观的广告收入。
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#2
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