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执行客户数据验证检查
#1
既然您已经投入了资源、时间和预算来收集客户数据,那么您如何知道这些数据是否值得保留和分析呢?
在你使用客户数据为整个品牌的决策和即将到来的营销活动提供信息之前,花点时间确保它的准确性。
以下是验证客户数据的四种方法。
建立系统以控制数据质量
收集高质量的客户数据归结为某种程度的数据质量控制。品牌需要考虑如何实施系统来过滤掉低质量的数据,并专注于重要的数据集。
Inspired Go 的 Logan Grasby 解释说,建立有效的 购买手机号码列表 过滤器对于收集和管理高质量的数据至关重要。
“品牌必须意识到,他们将收到大量不良数据,”他表示。“即使是通过表格或调查收集第一方数据,你也不总是能获得有价值的信息。因此,能够快速筛选并做出决定非常重要。”
格拉斯比解释说,第一方数据可能很难验证,因为人们可以提交任何他们想写的东西,但关键是要有有效的系统到位,以更好地控制质量。

[Image: mousumi-300x177.png]

"对我们来说,我们对收集到的数据采取行动的方式之一是确定是否有我们必须解决的质量问题,"他说。"因此,我们实际上有一个人通过这些数据,然后拉出关键的质量问题。有一个系统来使这个过程变得快速是很重要的,如果不这样,它就会永远耗下去。这个系统将根据业务情况而改变。
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