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If you really want to get tremendous value from this exercise then sit down with a handful of your ideal clients and share your results with them to get their input. Oh by the way ? just by doing this, you will be differentiating yourself from your competition because you're including your clients.

Once you've got this clear definition of your unique value, you can use it throughout all of your marketing and sales efforts. To be effective, it must be authentic and real. Don't go overboard where you might over promise and under deliver. That could kill your business faster than anything else.

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© - Kevin Dervin, KPD Marketing

About the Author:

Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit for more great marketing information you can put to use in growing your business today.

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