06-20-2019, 12:44 AM
I'll bet your first thought is spam - the old buy a list of 100,000 names, send out your offer, and if you are lucky get one person to buy, resulting in negative profit and possibly having your internet host shut down your connection because of complaints or bandwidth usage.
Welcome to the future. Email marketing is a respectable and lucrative method for promoting your products.
You've all heard that "the list is gold". Your email marketing list that Bolivia Email List you took so long to obtain by offering quality products and information is money that is waiting to be sent to you. You used the opt-in method, collected good names one at a time, and now have an email list. But how do you turn this list into cash. All you have to do is ask, politely.
If you put together a well thought out, consistent, unobtrusive email marketing campaign you can add to your list as well as profit form your list for years to come.
In order to manage your email list and to organize your promotions you'll need to use an email service such as aweber or getresponse. These (you can search for others on the web) help you organize your system, provide a high percentage of deliverables and add professionalism to your site.
One key item to remember is since this service is an automated email delivery system it is a little hands off, so you need to be keenly aware of what you are setting up, so you don't loose subscribers.
Never send three email offers to one person in a day. Never send three or more email offers to a person in a week.
I subscribed to a free newsletter and that is exactly what happened to me - even though they had some good products I couldn't unsubscribe fast enough. My email box was bursting every time I checked it. Even if you are sending good quality free stuff you need to whoa (NASCAR term) up the process.
Sending free stuff once every 1-2 weeks to keep the connection, and offers once per month would be reasonable. Once you start the process you can track the results, and modify your marketing technique as required to fit your email list and target market.
The following 7 methods can help you term that "onesy" purchase/email signup into multiple stream of income - and that's a good thing.
Here they are:
#1 - One Time Offers (OTO)
A "one-time offer" is a way of convincing your customer to buy on the premise that this is a special offer - usually discounted and including excellent bonuses - that will NEVER come their way again. If they don't buy this time they won't get chance to again. Ever.
A OTO is usually presented during the sales process. They press the buy button and either just before or just after they complete the sale they're redirected to another page that offers them a related product or upsell or whatever as a one time only offer.
#2 - Get Testimonials and Feedback
Internet Marketing is really all about sales - but email marketing isn't all about selling - it's a communication device between you and your customers and subscribers.
New customers are always wary of buying from you if they've not done so before. Who wouldn't think twice about giving their credit card number to someone they've not dealt with before?
A good way to gain their trust is to place testimonials from satisfied customers on the page where your customer is considering a click on the "Buy Now" button.
Chances are you gave your subscriber something free just for subscribing to your opt-in list. It could have been an email course, a free report, a set of informative articles or useful software. Once they've had time to read or use your free giveaway, simply send an email asking them what they thought of it. If they send a reply stating that they liked your product and why, you have a testimonial. Email them back and ask if you can use their comments on your website or in emails to other customers.
#3 - Offering Someone Else's Product
If you have your own products to sell, then great - but what happens when you need to follow up with another product on the same topic but you don't have one?
The answer is simple - use someone else's.
Promoting someone else's product as an affiliate or through a joint venture is a very good way of generating an increased per-subscriber dollar income return from your list.
#4 - Cross Promote Another List
One way to maximize your sales reach and to promote your lists is by sharing your subscribers between your different lists.
Here's an example - when someone opts into my list and buys my product there's a good chance they'll be interested in my associated 'affiliate marketing' product too (because the two methods go hand in hand).
So what do I do?
I Invite them to join my new list for product "x" - remember as well as sales emails I'm providing them with quality content and freebies too.
Maybe not all of them will crossover, but some of them will be interested enough to do it. And right there you have another source of income.
#5 - Write Articles for Others to Promote
I'm sure you know all about the benefits from writing articles about your products and posting them to sites such as EzineArticles. However there is another method to increase sales.
This simple technique to attract affiliates is used with great success all over the Internet. Write an article, let people publish it on their website or newsletter, and give them their own affiliate link for your site. It's a subtle way of getting people to join your affiliate program, without just having to constantly preach, "join my program, join my program."
That same article can be turned into an email course. Host it on your own autoresponder. Then give the affiliate the opportunity to add a subscription form to their site, with their affiliate ID embedded in the form. Make the email course "rebrandable" with their affiliate ID.
#6 - Offer a Trial Download
A great way to introduce a product to your subscribers, whether it's your own product or an affiliate one, is with a trial offer.
Look for trial offers by searching on Google or Clickbank, ideally they should offer affiliate payments that come in monthly once the person has subscribed as a full member after the trial period.
Obviously they should be related to your list.
And if you give them the link to the trial offer AFTER they've subscribed to your list, you'll have them on board anyway and can start pushing them through your follow-up message sequence.
#7 - Link to Your Other Sites
In the everyday list of tasks to either start or finish, it can easily be forgotten to exchange links with your other sites.
You can do this two ways. Either list your other sites in the footer of each email that you send out, or mention specific pages on each site.
When the topic you are promoting to your list is related to the topic of the list, you are keeping the reader interested in what you are promoting. This strengthens the relationship you have with your subscribers and increases the perceived value of their membership in your list.
There are many more tips that can help you grow your email marketing lists and profits - but these seven should help you get a leg up on your competition.
How to get other people to build your list for you
Get all the product testimonials you need - with one simple email
How to make multiple sales from the same customer - and they'll love you for it.
The secret guru 'tweak' that allows you to follow profits for as long as you wish
Get all the affiliates you need for your products
Let other people do all the work while you pocket recurring payments
Where to find all the ready-made content you need
The genius of the 'example' tweak.
How to have your readers waiting in anticipation for your next email
and much more...
Welcome to the future. Email marketing is a respectable and lucrative method for promoting your products.
You've all heard that "the list is gold". Your email marketing list that Bolivia Email List you took so long to obtain by offering quality products and information is money that is waiting to be sent to you. You used the opt-in method, collected good names one at a time, and now have an email list. But how do you turn this list into cash. All you have to do is ask, politely.
If you put together a well thought out, consistent, unobtrusive email marketing campaign you can add to your list as well as profit form your list for years to come.
In order to manage your email list and to organize your promotions you'll need to use an email service such as aweber or getresponse. These (you can search for others on the web) help you organize your system, provide a high percentage of deliverables and add professionalism to your site.
One key item to remember is since this service is an automated email delivery system it is a little hands off, so you need to be keenly aware of what you are setting up, so you don't loose subscribers.
Never send three email offers to one person in a day. Never send three or more email offers to a person in a week.
I subscribed to a free newsletter and that is exactly what happened to me - even though they had some good products I couldn't unsubscribe fast enough. My email box was bursting every time I checked it. Even if you are sending good quality free stuff you need to whoa (NASCAR term) up the process.
Sending free stuff once every 1-2 weeks to keep the connection, and offers once per month would be reasonable. Once you start the process you can track the results, and modify your marketing technique as required to fit your email list and target market.
The following 7 methods can help you term that "onesy" purchase/email signup into multiple stream of income - and that's a good thing.
Here they are:
#1 - One Time Offers (OTO)
A "one-time offer" is a way of convincing your customer to buy on the premise that this is a special offer - usually discounted and including excellent bonuses - that will NEVER come their way again. If they don't buy this time they won't get chance to again. Ever.
A OTO is usually presented during the sales process. They press the buy button and either just before or just after they complete the sale they're redirected to another page that offers them a related product or upsell or whatever as a one time only offer.
#2 - Get Testimonials and Feedback
Internet Marketing is really all about sales - but email marketing isn't all about selling - it's a communication device between you and your customers and subscribers.
New customers are always wary of buying from you if they've not done so before. Who wouldn't think twice about giving their credit card number to someone they've not dealt with before?
A good way to gain their trust is to place testimonials from satisfied customers on the page where your customer is considering a click on the "Buy Now" button.
Chances are you gave your subscriber something free just for subscribing to your opt-in list. It could have been an email course, a free report, a set of informative articles or useful software. Once they've had time to read or use your free giveaway, simply send an email asking them what they thought of it. If they send a reply stating that they liked your product and why, you have a testimonial. Email them back and ask if you can use their comments on your website or in emails to other customers.
#3 - Offering Someone Else's Product
If you have your own products to sell, then great - but what happens when you need to follow up with another product on the same topic but you don't have one?
The answer is simple - use someone else's.
Promoting someone else's product as an affiliate or through a joint venture is a very good way of generating an increased per-subscriber dollar income return from your list.
#4 - Cross Promote Another List
One way to maximize your sales reach and to promote your lists is by sharing your subscribers between your different lists.
Here's an example - when someone opts into my list and buys my product there's a good chance they'll be interested in my associated 'affiliate marketing' product too (because the two methods go hand in hand).
So what do I do?
I Invite them to join my new list for product "x" - remember as well as sales emails I'm providing them with quality content and freebies too.
Maybe not all of them will crossover, but some of them will be interested enough to do it. And right there you have another source of income.
#5 - Write Articles for Others to Promote
I'm sure you know all about the benefits from writing articles about your products and posting them to sites such as EzineArticles. However there is another method to increase sales.
This simple technique to attract affiliates is used with great success all over the Internet. Write an article, let people publish it on their website or newsletter, and give them their own affiliate link for your site. It's a subtle way of getting people to join your affiliate program, without just having to constantly preach, "join my program, join my program."
That same article can be turned into an email course. Host it on your own autoresponder. Then give the affiliate the opportunity to add a subscription form to their site, with their affiliate ID embedded in the form. Make the email course "rebrandable" with their affiliate ID.
#6 - Offer a Trial Download
A great way to introduce a product to your subscribers, whether it's your own product or an affiliate one, is with a trial offer.
Look for trial offers by searching on Google or Clickbank, ideally they should offer affiliate payments that come in monthly once the person has subscribed as a full member after the trial period.
Obviously they should be related to your list.
And if you give them the link to the trial offer AFTER they've subscribed to your list, you'll have them on board anyway and can start pushing them through your follow-up message sequence.
#7 - Link to Your Other Sites
In the everyday list of tasks to either start or finish, it can easily be forgotten to exchange links with your other sites.
You can do this two ways. Either list your other sites in the footer of each email that you send out, or mention specific pages on each site.
When the topic you are promoting to your list is related to the topic of the list, you are keeping the reader interested in what you are promoting. This strengthens the relationship you have with your subscribers and increases the perceived value of their membership in your list.
There are many more tips that can help you grow your email marketing lists and profits - but these seven should help you get a leg up on your competition.
How to get other people to build your list for you
Get all the product testimonials you need - with one simple email
How to make multiple sales from the same customer - and they'll love you for it.
The secret guru 'tweak' that allows you to follow profits for as long as you wish
Get all the affiliates you need for your products
Let other people do all the work while you pocket recurring payments
Where to find all the ready-made content you need
The genius of the 'example' tweak.
How to have your readers waiting in anticipation for your next email
and much more...