03-17-2023, 05:11 AM
Inbound Marketing is a digital strategy focused on creating relevant content that attracts people to a website and blog. It is an alternative – or a complement – to creating ads on Google, buying email databases and even calling people ( cold calls ). Inbound Marketing works with captivating content, directing communication to each persona and stage of the buying journey . It is, therefore, a Digital Marketing strategy capable of reaching today's consumer, who is increasingly demanding and informed. With Inbound Marketing, instead of running after customers, make them come to you! The customers for whom Inbound Marketing is addressed Consumers are more informed and, before making a purchase , they seek to know more about the product. This research usually starts online.
In short, there are 3 reasons that raised the level of consumer demand. Media proliferation : There are magazines, television channels, radios and an endless number of websites for every area of interest. Added to this is the fact that each channel grows exponentially in volume. A history of misleading advertising: Consumers have become accustomed to so-called misleading advertising (eg false promises or exaggerated Australia Email Listoverpricing the product and irresponsibility in fulfilling the brand's obligations). Today, consumers are more aware of these dangers. Technology has empowered consumers: They have access to tools and information to avoid invasive messages and search for the information they want, when and how they want. For demanding consumers, quality information.
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By aligning the content you publish with the interests of the public , you will be able to enter your circle of communication. From here, you will have the opportunity to: Turn potential customers into qualified leads ; Convert leads into customers; Exceeding customer expectations so that they become promoters of your brand. The Pillars of Inbound Marketing Content : Creating content to respond to the basic questions and needs of your customers; Marketing lifecycle : Recognition of the various phases of customer interaction with your business (buying journey); Personalization and context : Customization of messages according to the specific needs of leads. It implies considering the personas and the purchase journey; Multichannel presence : Approaching people through different channels, such as social networks, website, blog, computer, mobile devices, etc.
In short, there are 3 reasons that raised the level of consumer demand. Media proliferation : There are magazines, television channels, radios and an endless number of websites for every area of interest. Added to this is the fact that each channel grows exponentially in volume. A history of misleading advertising: Consumers have become accustomed to so-called misleading advertising (eg false promises or exaggerated Australia Email Listoverpricing the product and irresponsibility in fulfilling the brand's obligations). Today, consumers are more aware of these dangers. Technology has empowered consumers: They have access to tools and information to avoid invasive messages and search for the information they want, when and how they want. For demanding consumers, quality information.
By aligning the content you publish with the interests of the public , you will be able to enter your circle of communication. From here, you will have the opportunity to: Turn potential customers into qualified leads ; Convert leads into customers; Exceeding customer expectations so that they become promoters of your brand. The Pillars of Inbound Marketing Content : Creating content to respond to the basic questions and needs of your customers; Marketing lifecycle : Recognition of the various phases of customer interaction with your business (buying journey); Personalization and context : Customization of messages according to the specific needs of leads. It implies considering the personas and the purchase journey; Multichannel presence : Approaching people through different channels, such as social networks, website, blog, computer, mobile devices, etc.