03-17-2023, 05:13 AM
If you are a Digital Marketing professional, you certainly know the importance of landing pages . So-called landing pages should be “naked” to avoid distracting people from their goal: converting! They must also be clear about the offer, present an adequate form and guide visitors through the purchase journey. There are good optimization practices that make a difference in the conversion rate . Before we introduce them, the question remains: have you ever researched what other companies in your business area are doing? You will certainly have new ideas! 7 Tricks to generate more conversions with your landing pages 1. The choice of keywords The keyword on your landing page must be related to the rich material and the stage of the purchase journey.
If, on the contrary, the landing page is directed towards the bottom of the funnel, try words like “buy”, “discount” or “price”. Avoid very generic keywords. Also, create a nice snippet . Snippets are made up of three elements: title, URL and meta description. These “snippings” that appear in search engine Greenland Email List must be inviting, objective and clear. That's why: Pay close attention to the title : Although this is not mandatory, it is recommended to include the keyword to gain more relevance. With a very explicit title in relation to the landing page content, the bounce rate tends to decrease, as people find what they are looking for; Don't forget the URL and meta description : Both must contain the keyword.
![[Image: 22.jpg]](http://zh-cn.auemailist.com/wp-content/uploads/2023/03/22.jpg)
In the case of the URL, it is a factor that contributes to the positioning of the landing page in search engines. 2. The content of the landing pages: Little, but good! You've probably read or heard that content should be long to be more relevant. On landing pages, this doesn't happen. If the text is long, the conversion target may be lost. What matters is going straight to the point: filling out the form . Avoid banners, pop-ups, links or navigation bars that can distract visitors and direct them to other pages before converting. 3. The importance of images On our blog, we've already told you about the importance of including relevant images on landing pages. When choosing them, remember that Google penalizes slow loading pages . Therefore, opt for images that load quickly or use tools that compress them without reducing their quality.
If, on the contrary, the landing page is directed towards the bottom of the funnel, try words like “buy”, “discount” or “price”. Avoid very generic keywords. Also, create a nice snippet . Snippets are made up of three elements: title, URL and meta description. These “snippings” that appear in search engine Greenland Email List must be inviting, objective and clear. That's why: Pay close attention to the title : Although this is not mandatory, it is recommended to include the keyword to gain more relevance. With a very explicit title in relation to the landing page content, the bounce rate tends to decrease, as people find what they are looking for; Don't forget the URL and meta description : Both must contain the keyword.
In the case of the URL, it is a factor that contributes to the positioning of the landing page in search engines. 2. The content of the landing pages: Little, but good! You've probably read or heard that content should be long to be more relevant. On landing pages, this doesn't happen. If the text is long, the conversion target may be lost. What matters is going straight to the point: filling out the form . Avoid banners, pop-ups, links or navigation bars that can distract visitors and direct them to other pages before converting. 3. The importance of images On our blog, we've already told you about the importance of including relevant images on landing pages. When choosing them, remember that Google penalizes slow loading pages . Therefore, opt for images that load quickly or use tools that compress them without reducing their quality.